Job Overview:
The PPC Specialist manages paid advertising campaigns across platforms like Google Ads and social media networks to generate qualified leads and maximize advertising ROI.
Key Responsibilities:
- Create and manage paid search campaigns
- Conduct PPC keyword research
- Develop ad copy and campaign structures
- Optimize campaigns for better conversions
- Manage advertising budgets
- Monitor CPC, CTR, CPA, and ROAS metrics
- Perform A/B testing on ads and landing pages
- Set up conversion tracking
- Analyze competitor advertising strategies
- Create performance reports
- Identify opportunities to reduce advertising costs
- Collaborate with designers and content teams
Required Skills:
- Google Ads expertise
- Meta Ads Manager knowledge
- Keyword research
- Conversion tracking
- Google Analytics
- Campaign optimization
- Data analysis
- A/B testing
Preferred Experience:
- 1–3 years PPC experience
- Google Ads certification preferred
- Experience managing advertising budgets
Key Performance Indicators (KPIs):
- Return on Ad Spend (ROAS)
- Cost Per Acquisition (CPA)
- Conversion rate
- Click-through rate
- Lead generation
Salary
- Negotiable
Job Category: Paid Advertising & Growth
Job Type: Full Time
Job Location: Remote / Hybrid