Social Media Manager

Job Overview:

The Social Media Manager manages brand presence across social platforms, creates engaging campaigns, builds communities, and increases audience engagement.

Key Responsibilities:

• Develop social media strategies
• Manage Facebook, Instagram, LinkedIn, X, and other platforms
• Create social media content calendars
• Write captions and social posts
• Coordinate with designers for creative assets
• Schedule and publish content
• Engage with followers and communities
• Monitor trends and competitor activities
• Run social media campaigns
• Analyze engagement metrics
• Prepare social media reports
• Improve brand awareness

Required Skills:

• Social media strategy
• Content planning
• Copywriting
• Community management
• Social analytics
• Basic graphic design knowledge
• Trend research

Preferred Experience:

• 1–3 years social media experience
• Experience managing business accounts

Key Performance Indicators (KPIs):

• Follower growth
• Engagement rate
• Reach and impressions
• Social traffic
• Brand awareness

Salary

• Negotiable