Content Marketing Specialist

Job Overview:

The Content Marketing Specialist creates valuable content that attracts audiences, improves brand visibility, supports SEO goals, and generates leads through blogs, website content, and marketing campaigns.

Key Responsibilities:

• Develop content marketing strategies
• Create monthly content calendars
• Write SEO-optimized blog articles and website pages
• Research industry topics and customer interests
• Optimize existing content for better performance
• Create content briefs for writers
• Collaborate with SEO specialists for keyword targeting
• Create landing page copy and marketing materials
• Analyze content performance and engagement
• Update outdated content regularly
• Maintain consistent brand voice across platforms

Required Skills:

• Excellent writing and editing skills
• SEO content writing knowledge
• Strong research ability
• Copywriting skills
• Content planning
• Understanding of buyer journeys
• Basic analytics knowledge
• CMS experience (WordPress preferred)

Preferred Experience:

• 1–3 years content marketing experience
• Experience writing SEO articles
• Knowledge of digital marketing trends

Key Performance Indicators (KPIs):

• Organic traffic from content
• Content engagement rate
• Keyword rankings
• Leads generated from content
• Published content volume

Salary

• Negotiable