Email Marketing Specialist

Job Overview:

The Email Marketing Specialist creates email campaigns, manages automation workflows, and improves customer relationships through targeted email communication.

Key Responsibilities:

• Create email marketing campaigns
• Build newsletters and promotional emails
• Manage email automation workflows
• Segment email audiences
• Improve email open and click rates
• Create lead nurturing campaigns
• Manage CRM/email databases
• Perform A/B testing
• Track email performance metrics
• Optimize email campaigns for conversions
• Maintain email marketing best practices

Required Skills:

• Email campaign management
• Marketing automation
• Copywriting
• CRM platforms
• Audience segmentation
• Analytics and reporting

Preferred Experience:

• 1–3 years email marketing experience
• Experience with Mailchimp, HubSpot, Klaviyo, ActiveCampaign

Key Performance Indicators (KPIs):

• Email open rate
• Click-through rate
• Conversion rate
• Subscriber growth
• Revenue generated from email campaigns

Salary

• Negotiable