Job Overview:
The SEO Specialist is responsible for improving website visibility on search engines by implementing SEO strategies, conducting keyword research, optimizing website content, monitoring rankings, and increasing organic traffic.
Key Responsibilities:
- Perform keyword research to identify high-value search opportunities
- Develop and execute on-page SEO strategies
- Optimize website pages, blog posts, and landing pages
- Conduct technical SEO audits and identify website issues
- Improve website structure, internal linking, and crawlability
- Monitor keyword rankings and organic traffic performance
- Analyze competitors’ SEO strategies
- Build and manage backlink acquisition campaigns
- Optimize meta titles, descriptions, headings, and URLs
- Work with content teams to create SEO-friendly content
- Track SEO performance using analytics tools
- Prepare monthly SEO reports and performance insights
Required Skills:
- Strong understanding of SEO principles
- Keyword research and competitor analysis
- On-page SEO knowledge
- Technical SEO basics
- Link-building strategies
- Google Search Console knowledge
- Google Analytics (GA4)
- SEO tools experience (Ahrefs, Semrush, Moz)
- Basic HTML understanding
Preferred Experience:
- 1–3 years of SEO experience
- Experience managing business websites
- Knowledge of WordPress SEO plugins
Key Performance Indicators (KPIs):
- Organic traffic growth
- Keyword ranking improvements
- Backlink growth
- Website health score
- Search visibility improvement
Salary: Negotiable
Job Category: SEO & Content Marketing
Job Type: Full Time
Job Location: Remote / Hybrid